Demand for quality healthcare is on the rise, and hospitals are expanding rapidly to meet those needs. With that demand comes the increased need for fresh marketing and other press-release communications in either print or electronic formats.
Over the last couple of years my hometown hospital, Southwestern Vermont Medical Center, with their affiliated clinics, and rehabilitation centers have given me the opportunity to collaborate on some fun and creative projects. I have enormous respect for these professionals and what they do each day, and I have enjoyed meeting them and finding out more about them and their jobs.
Shooting in a busy hospital setting brings its own set of challenges, from tight exam rooms, to dodging gurneys and IV stands in the hallway as I try to light and compose the shots needed to highlight the subjects. And with any photo shoot, it can be broken down into two aspects—the technical (lighting, composition, etc.), and working with the “models” who are often in their work environment and not used to being photographed and feeling very self-conscious, often with co-workers looking on. I enjoy these challenges, and the process always pushes me to be more creative and elevate my game each time.
These are some recent shots that I will be adding to my portfolio, and look forward to more work in this demanding field.